The word "agent" casually is thrown around in the real estate business. Everyone with any sort of real estate license calls themselves an "agent", even though their license usually says something different. The fact is, many who call themselves agents are misrepresenting their role.

Agency is a concept that many find difficult to grasp and understand, the number of court cases and discipline matters relating to representation is a testament to this. If licensed professionals find it this difficult to understand, how is a member of the public expected to? Licensees are compounding the problem by giving themselves titles that confuse their role.

I am one of the few individuals licensed as an Agent in my jurisdiction. I am a real estate Agent. Licensed salespeople are not.